BILLY GIBBONS

VIRTU CIGARS - PR RELEASE, EPK

Problem / Objective:
Billy Gibbons wanted to introduce his new cigar line with visuals that captured both the premium quality of the product and the personality of the rock legend behind it. The goal was to create imagery that resonated with fans and positioned the brand authentically in the market.

Approach / Solution:
Kudoz Creative handled photography during the launch event, focusing on storytelling and atmosphere. We highlighted the fusion of Gibbons’ iconic persona with the craftsmanship of the cigar line, creating images that could be used across marketing, PR, and social platforms.

Impact / Outcome:
The resulting visuals successfully conveyed the brand’s premium positioning and Gibbons’ personal involvement, giving the launch a distinct identity and creating a compelling narrative around the new venture.

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