Problem / Objective:
SAAF Garments wanted to launch their FW24 collection with a modern, minimal aesthetic and needed content that could showcase the pieces effectively across social platforms for an entire quarter. They were looking for a cohesive visual identity that aligned with their brand’s clean, contemporary look.

Approach / Solution:
Kudoz Creative collaborated closely with the brand and Creative Director Osama Syed to craft short-form content, lookbook photography, and small social assets. We focused on clean, minimal visuals that highlighted the craftsmanship of the collection while creating versatile assets that could be used consistently across channels.

Impact / Outcome:
The campaign provided SAAF Garments with a full quarter of ready-to-use content, establishing a strong visual presence for the collection and reinforcing their brand identity online. The aesthetic-driven approach helped position the FW24 collection as refined, modern, and highly shareable.

Credits:

• Client: SAAF Garments

• Creative Director: Osama Syed

• Production Company: Kudoz Creative

• Cinematographer / Photographer: Victor Tyler