Our collaboration with YG TUT for his project "I'm Back" was a pivotal moment in his career, marking his return as an independent artist after leaving his deal with Sony. We crafted a tailored album release rollout that not only announced his newfound independence but also celebrated his personality.

The social media campaign we developed was designed to resonate with his audience, sparking engagement and amplifying his presence online. This partnership allowed us to harness the raw energy of YG TUT's artistry and channel it into a campaign that garnered significant attention and support.