Our collaboration with SAAF GARMENTS for Campaign II beautifully encapsulated the brand's essence, which in its inception was designed to effortlessly marry South Asian heritage with global design aesthetics. Founder & Creative Director Osama Syed's vision was to pay homage to the city's unique culture, and "New York State of Mind" by SAAF GARMENTS became a vibrant tribute, with each hat thoughtfully designed to complement the city's ever-evolving style landscape.